Heidee winery: clara 2020

The branding for the new wine “Clara 2020” by Heidee Winery.
Heidee Winery is located in Noto Peninsula, surrounded by the sea and mountains.
The wine is made with 100% Chardonnay using a new process in the winery.
CLARA comes from the Latin word "CLARUS" and it means "bright, brilliant, prominent, and fine. It is a perfect name for this wine.
The theme given to us was capturing the age, which is an essential part of wine making process.
The label image is a photograph of moulds of Heidee Winery’s white grapes and the moulds expresses the feeling of ‘concentrated time’. The abstract images of moulds suggest the shape of Noto Peninsula, Swiss clouds, wine stains and etc.

Branding: YUSUKE MURAKAMI (3AND)
Label Design: YUSUKE MURAKAMI (3AND)
Client: Heidee Winery